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Fantastic project to wrap up 🔥
FREE a brand identity built on early conviction and long-term thinking. Proud of how this one turned out.
appreciate it!! 🙏
So, so clever!
🙌 exactly the reaction I'm hoping the client has too 😄
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Logo design exploration from the last few months.
Some locked, others discarded.
Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Really like how the branding makes a functional beverage feel approachable and fun rather than overly clinical. The combination of playful typography and a clear flavor system gives WINK a strong, memorable personality.
Redesigning Senses started with one question:
How can a wellness brand feel trustworthy without feeling clinical?
The answer became a system built around contrast: precise typography and packaging, paired with tactile photography, natural textures, and motion.
Beautiful work 😍