Modern Coffee Shop Brand Identity Design & Strategy

Modern Coffee Shop Brand Identity Design & StrategyModern Coffee Shop Brand Identity Design & Strategy

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Clémentine lotodé

• Feb 20

DUSK - Coffee Shop Brand Identity

A contemporary brand identity developed for a modern coffee concept blending atmosphere, design and sensory experience.

Scope: Logo design, typographic direction, color palette, packaging elements and visual system.

The objective was to build a distinctive and scalable identity capable of creating strong in-store presence while remaining minimal and refined across digital platforms.

Visual System Designer Brand Design Packaging Design Adobe Illustrator Adobe InDesign Adobe Photoshop

Roberto De Simone

• Oct 29

A little more about the inspiration behind Tindara.

I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.

For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.

For me, these references are what give the project its character and sense of place.

Check out the full project!

Brand Design Packaging Design coffeebrandidentity