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Clémentine lotodé
Strategic Brand Systems Designer for Scaling & Premium Brand
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VECTA — Scalable Infrastructure Brand & UI System
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HALDEN - Brand Identity & Visual System
Luxury-oriented identity system built to express precision, restraint and timeless authority.
Scope: Logo design, monogram, typography system, color architecture, brand guidelines and stationery.
The objective was to create a cohesive visual language capable of scaling across print and digital while preserving a quiet luxury positioning.
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108
Atelier Meridem - Architecture Brand Identity
A refined identity system designed for a contemporary architecture studio seeking clarity, structure and spatial coherence.
Scope: Logo design, typographic system, visual language, stationery and brand guidelines.
The objective was to translate architectural rigor into a minimal, structured and timeless visual identity adaptable across print and digital environments.
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106
DUSK - Coffee Shop Brand Identity
A contemporary brand identity developed for a modern coffee concept blending atmosphere, design and sensory experience.
Scope: Logo design, typographic direction, color palette, packaging elements and visual system.
The objective was to build a distinctive and scalable identity capable of creating strong in-store presence while remaining minimal and refined across digital platforms.
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Santé Vitae - Health & Wellness Brand Identity
A structured visual identity developed for a health-focused brand seeking credibility, clarity and long-term trust positioning.
Scope: Logo design, typographic system, color strategy, visual identity framework and brand guidelines.
The objective was to create a clean, reassuring and scalable brand system aligned with the expectations of the health and wellness sector.
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78