I wanted to put Canva Craft to test with an idea I've been sitting with lately: the Observer Effect.
It's a concept that got me thinking about the relationship between observation and reality, and how our understanding of what we see can get a little philosophical (and existential) very quickly:)
I gave Craft two different directions to interpret the same idea.
A: The Cosmic Observer takes a human perspective against the scale of the universe.
B: The Universe Looking Back turns the gaze itself into the subject, blurring the line between the observer and the observed.
I wanted to see how Craft would translate something this abstract into a poster and how differently it would approach the brief.
I don’t usually like to design using well-known brands, but this one was too fun to skip hahaha
Concept: Spotify → Spookify 👻
- Went with a gothic stained glass window + with bats on the frame
- The original 3 sound waves are now claw marks slashed right through the glass
- (Obviously) the green went full blood red
Still instantly recognizable, just a bit more… haunted.
If you use Spotify, would you like it to become Spookify during October? 👀