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Clear and minutely detailed.
Thank you, Shivil! That's exactly what I aim for - when AI visuals work, they should feel intentional down to every detail, not "generated."
Curious question for you: what's the most common argument against AI visuals you hear from people around you? I keep collecting these and honestly, some surprise me
AI in the current context could be highly directionless unless the designer knows perfectly how to translate it into intended outcomes.
100% agree, Shivil. The direction is everything - AI without a creative lead is just expensive randomness👍
But here's what kills me: I can deliver a full campaign in days for a fraction of a traditional shoot budget, and most brands still don't get it. They'll spend $15K on one...
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I wanted to create something that felt like a real fashion brand had already existed for years.
Not just a homepage. Not a collection of pretty screens. An actual store, with its own identity, imagery, products, interactions and all the small details that make a website feel complete.
That idea became NARROWFORM.
I created the brand and name, developed the art direction, produced the fashion and product imagery, designed the entire interface and shopping experience, and built the website myself.
I wanted the concept to hold up beyond the first impression, so I built the experience all the way through:
Product discovery
Product pages
Cart interactions
Checkout
Simulated payment
Cookie consent
Responsive layouts
Mobile interactions
And the smaller interface states throughout the experience
The imagery was created specifically for NARROWFORM using generative tools, then refined and directed to fit the same visual language as the website.
The result is a complete fashion e-commerce concept that you can actually explore.
This is probably the most involved project I've made so far, because I wasn't trying to design a website around an existing brand.
I wanted to create the brand, then build the website that belonged to it.
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LUMIXA — Gaming Controller Product Landing Page 🎮⚡
LUMIXA is a futuristic product landing page concept created for a premium gaming controller built around precision, performance, and immersive play.
The goal was to make the product itself the center of the experience while...
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