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Clear and minutely detailed.
Thank you, Shivil! That's exactly what I aim for - when AI visuals work, they should feel intentional down to every detail, not "generated."
Curious question for you: what's the most common argument against AI visuals you hear from people around you? I keep collecting these and honestly, some surprise me
AI in the current context could be highly directionless unless the designer knows perfectly how to translate it into intended outcomes.
100% agree, Shivil. The direction is everything - AI without a creative lead is just expensive randomness👍
But here's what kills me: I can deliver a full campaign in days for a fraction of a traditional shoot budget, and most brands still don't get it. They'll spend $15K on one...
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Great!!
How do you design a store when every product is black? That was the challenge behind VAEL, a brand selling 15 pieces in two editions: Onyx and Contrast.
With no colour to guide shoppers, the design had to do it. Bold condensed type sets the tone, clean outlines show what's selected, and one soft pink highlights sales and rewards.
I designed 20 screens for desktop and mobile, in light and dark mode, from the homepage all the way to checkout.
The result is a store as sharp as the product, and easy to shop. Live demo: https://claude.ai/code/artifact/4e953fd5-47c5-4429-ae8f-e6550690f47b
The single pink accent against an all-black catalog does the guiding really well. How did you pick that one color, and did you test other options?
Siara is one of the logos closest to my heart 🤍
The elegant lettering and delicate sparkles convey softness, freshness, and the glow of well-cared-for skin.
The same logo, two different moods. Which version would you choose for a natural skincare brand?
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Stunning