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Taste Test
Siara is one of the logos closest to my heart 🤍
The elegant lettering and delicate sparkles convey softness, freshness, and the glow of well-cared-for skin.
The same logo, two different moods. Which version would you choose for a natural skincare brand?
6 votes
Ends in 19h
The bright one is great
Thanks for sharing your thoughts!
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option 2 feels a bit more cinematic, the confident feeling is embedded into the layout!
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What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Keeping the logo untouched and only changing the mood works really well. Glossier next?