Choosing Between Two Symbol Options for a Brand IdentityChoosing Between Two Symbol Options for a Brand Identity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trying out two symbols for this identity. The type and colors stay the same, but the feel changes. Which one would you go with?

6 voted

50%

( A ) Converge

6 voted

50%

( B ) Spotlight

12 votes

Closed

Timothy's avatar
Voting Spotlight on this one, the arch shape reads like a light rising, which fits the name beautifully. Converge is sharp, but Spotlight has more warmth and personality.
Gabriel's avatar
Yes, your reading of the Spotlight was EXTREMELY ACCURATE, thank you so much for the help!
Mostafa's avatar
Converge is great but Spotlight feels an updated macdonalds logo ❤️
Great job Gabriel 🎉🎉🔥🔥
Gabriel's avatar
Thank you so much for your feedback! Others have pointed this out to me as well, and once I noticed it, it really started to bother me too, haha. I’m working on fixing it!
Post image
Mostafa's avatar
Pardon Gabriel❤️
If you make it different from M shape or different color that's good 🔥🔥
Nicolette's avatar
spotlight has my vote, hands-down! especially with the name, converge feels a bit distanced from the viewer & from the brand identity as framed here.
Gabriel's avatar
Thank you very much for your feedback!
Sagar's avatar
Second one for me! The first (M) is more literal, but the second feels like an eye/macula - way more conceptual and ownable. It changes the whole feel!
Rafee 's avatar
Went with A. Converge holds up better at the small sizes and the lime still pops on the dark olive.
Anita's avatar
I love B but makes me think abuot McDonald's a lot!
Gabriel's avatar
thanks fo the comment! I’m working on fixing it!
Post image
Tom's avatar
Designly logo
You redefined McDonals with the second one haha
Gabriel's avatar
For sure! hahaha
Joseph's avatar
B is my recommendation.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started