Voting Spotlight on this one, the arch shape reads like a light rising, which fits the name beautifully. Converge is sharp, but Spotlight has more warmth and personality.
Thank you so much for your feedback! Others have pointed this out to me as well, and once I noticed it, it really started to bother me too, haha. I’m working on fixing it!
Second one for me! The first (M) is more literal, but the second feels like an eye/macula - way more conceptual and ownable. It changes the whole feel!
You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.
Your first screen doesn’t need to say everything. It just needs to say the right thing.