meet my first draft of a video edit for A TIGER CUB, founded by eric, who's a young man with a monumental & meaningful goal: he's committed to showcasing the beauty of culture in community through 100 experiences in atlanta. this is all footage from the dragon boat festival, not captured by myself (shoutout to kadin), but retold through glimpses of the variety the event offered to attendees & eric's participation through storytelling & crafting at his vendor booth!
come rain or come shine, when people show up to support one another, magic happens.
Criter.AI: Pitch Deck Cover, Two Design Directions
For an AI immigration advice platform serving Australia, I explored two cover directions to test how tone changes perception.
Direction 1, Olive gradient: warm, human and trustworthy, with a rounded image card and gold accents.
Direction 2, Dark and neon: high contrast, modern and investor-ready, with a bold split layout.
Both keep the brand mark, the tagline "Your Criteria, Our Intelligence" and the hero imagery, so the difference is purely in the design language.
Scope: pitch deck cover design and visual direction
Tools: Figma, PowerPoint, etc.
Available for pitch decks, presentations and brand design. Open to new projects.
Contra tags: , Presentation Design, Graphic Design, Branding, Startup Design
Direction 1 is definitely the stronger choice from a brand positioning perspective. The olive gradient and warm palette establish immediate credibility and psychological safety, which is paramount for an AI-driven immigration service. While Direction 2 offers great high-tech...