When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

This is one of those times when our team in the studio is split 50/50, and we need the community's opinion on which animation and transition is more appealing. Thanks 🤜🤛

I think Option 1 looks more modern and polished. The clean typography and minimal composition give it a stronger contemporary feel. ✨