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High-Quality 3D Render for Architectural Design
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CREARA is a Spain-based architectural firm with a unique selling point: creating spaces that align with the lifestyles desired by young families.
With a premium, minimalist aesthetic, the firm stands out by avoiding cookie-cutter designs, instead creating bespoke solutions tailored to each client's specific needs.
Focusing primarily on young families, the visual identity is soft, modern, and sustainable.
The young-families angle is the tricky constraint here, since premium minimal usually gets read as slightly untouchable and families are the audience least inclined to want that. The softened wordmark and the warmer half of the palette look like where that gets absorbed. Was the...
Three ways scroll can drive a 3D scene, and what each one sells.
1. Scrub. The scroll position is the timeline of the model's animation. Forward builds, back deconstructs. Best for funnels: every piece that lands can carry one argument, and the page ends on a single CTA.
2. One move per gesture. Each wheel tick or swipe triggers exactly one step, and the page moves in the direction of that step: right, up, down. I did it with a Rubik's cube that starts scrambled and ends solved. Best for product tours: one decision at a time, visible progress.
3. Orbit. The model stays centre stage, the camera circles it and the copy sits on panels in the 3D scene. Lights come up as you go. Best for a flagship product page where the object itself is the argument.
Same pipeline for all three: a GLB from Blender, Three.js, no framework, under 200 KB of JavaScript, works on phones. Models by @Miriam Vargas (3D artist, worth a follow). All three are live in my work section. Which one fits your product?
#webdesign #3D #threejs #ux #productdesign
