I run online stores end to end, so the owner can focus on the product instead of the day-to-day. Across Shopify and Etsy I have handled the full flow: uploading and organising products and collections, updating product pages and offers so listings are clear and actually convert, and keeping the store structure clean and easy to shop.

The part I am strongest at is the operations behind the storefront. I coordinate with suppliers and fulfilment, chasing invoices, tracking shipments and following up on outstanding items so nothing gets stuck. I have also managed a villa's daily operations in Bali, handling bookings across Airbnb and Booking.com, supplier relations, and monthly revenue checks, so I am just as comfortable with real on-the-ground coordination as I am with the online side.

I also research the market, looking at what competing stores are doing with pricing, bundles and product pages, so I can suggest ideas worth testing rather than just following instructions. If you need someone who can both keep the store running and think about how to grow it, that is where I fit.