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Same product. Two completely different sites.
Kuro, a concept site for a smart pet feeder. One dark and cinematic, one bright and natural.
Dark or light? I genuinely cannot decide. 👇
The two Kuro directions make a strong case for how art direction can reposition the same product. I’m especially into the tension between the cinematic dark version and the airy natural one—both feel coherent, just with very different moods.
Light, for the PDP. The dark version wins on first impression but a black device photographs cleaner against a light background, and that's what actually needs to sell on a product page. Keep the dark cinematic version for the hero or a lifestyle video, and switch to light once someone is deciding to buy.
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Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙
cool
Designed two directions for a health tracking app
Same data, but two very different feelings
One is dark and focused, built for athletes. The other is warm and friendly, built for everyday people
What do you think?
Which one would you open every day, A or B?
21 voted
39%
33 voted
61%
54 votes
Closed
Option 1 gave me a very fin-tech feel and option 2 feels like my health is in danger, sorry 😂
Paws & Pour: 3D Interactive Booking for Experiential Cafés 🐾
Business Name: Paws & Pour Cat Café
Location: Kemang, South Jakarta
Archetype: Appointment-based Experiential Café
Realistic Problems:
The solo owner is drowning in WhatsApp DMs and playing "table tetris" every single day. Customers don't just want any table; they want to sit near specific resident cats (like Mochi or Pepper). Additionally, due to high demand, the café strictly caps visits at 30, 60, or 90-minute sessions. This causes endless back-and-forth messaging, manual double-booking errors, and frustrated walk-ins.
I transformed a chaotic, manual DM-based reservation process into a self-serve, mobile-optimized 3D map, allowing guests to independently secure their exact table, time slot, and preferred cat companion instantly.
Fixing the Front Door :
To turn an inbound inquiry into a confirmed booking with zero effort from the owner, I completely redesigned the customer-facing booking flow. Instead of a boring, standard form, I built an immersive 3D seating map where customers can:
- Pick Their Vibe: Visually explore the café layout and select a specific cozy corner. See where their favorite resident cats are currently hanging out on the map.
- Lock in the Rules: Select precise session lengths (30, 60, or 90 minutes) during the booking process, automatically setting expectations.
- Book Anywhere: Experience a flawless, fully mobile-optimized booking journey directly from their phone.
The Impact:
The owner’s manual work goes from hours of coordinating schedules, answering DMs, and managing table assignments to zero. The real-time admin portal automatically handles availability, updates the seating chart, and tracks guest sessions. The owner can finally focus on running the café and taking care of the cats instead of staring at a screen.
Lovable Public Link: https://paws-and-pour-cafe.lovable.app/
Social Post: Check on twitter!
#lovable #catcafe #cat #webdesign
3D interaction while booking looks great!