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My own AI swore one of my clients was beating Nike this week.
When people ask AI for the best running brand, even Nike only gets picked about a quarter of the time. My dashboard had a local business doubling that, one month in. Impossible. And a clean example of why an AI visibility score means nothing until a human verifies it.
So I read two hundred AI answers by hand. The honest number was a fraction of what the dashboard showed. Closing that gap, honestly, is the whole job, and it is why a Guide works every account we run.
Wrote the full story up in this week's newsletter. Link below.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Trenti is a premium concept store in Buenos Aires. Fire pits, artisan cutlery, curated gifts. Not a restaurant, not a BBQ brand. A store built around one idea: Fuego & Materia. Fire and matter.
So the identity is literal about it. Embers on raw concrete, a restrained serif, a palette pulled from the materials themselves (paper, iron, wood, charcoal) instead of the saturated orange every fire brand defaults to.
The exploration ran across Nano Banana, ChatGPT and Claude for prompt-building. Three engines to generate directions fast. But the final moodboard was curated and composed by hand.
AI made generating moodboard directions free. So where does our value actually live now? Do you let clients see your raw explorations? 👇
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I genuinely think Base44 is the most impressive AI app builder I've used so far.
I challenged myself to build something beyond a simple website, so I created a complete AI-powered veterinary platform for a real local clinic, focused on solving real operational problems through automation.
What you'll find in the demo:
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👤 Passwordless Pet Owner Portal
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💉 Vaccination reminders
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📱 Fully responsive experience across desktop and mobile
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👨⚕️ Staff Dashboard
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