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Lama Jouni has always lived in that space between ease and precision, essential pieces with enough attitude to never feel basic. The work started by finding a symbol that could hold that tension. Built from the letters themselves, the emblem was shaped through curves and proportions until it became one complete form, carrying a subtle 70s–90s fashion-house character. From there, the same logic extended across packaging, web and social, giving the brand more cohesion, recognition and depth without disturbing the energy that was already there.
Obsessed!
This is Amazing
Strong visual direction. Everything feels very intentional.
This is a job well done
Fantastic visuals! 💯💯
That '70s-90s fashion-house character is such a specific reference to hit and you clearly landed it. Was the emblem built by tracing the letterforms directly, or did you sketch it freehand first and formalize the curves afterward?
clean
This is really nice 🔥
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Impressive