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We created a bold brand identity for Unspoof, a professional networking platform built around trust, verification, and real connections.
The identity was designed to feel credible without becoming overly corporate, combining a distinctive logo system, strong typography, high contrast colour, flexible brand elements, and motion.
The result is a visual system built to stay recognisable across digital products, campaigns, social media, and physical applications.
Full case study available on Behance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Orange could carry the brand in a campaign. Inside the product, the colour attached to a score needed its own meaning. Using the same colour for recognition and an alert would ask someone to work out which job it was doing.
So the guidelines gave the data palette a separate role. Scores came with plain-language states, and the alert-copy rule was to state the observation, then give the next step.
Those decisions belong together. A calm sentence can be undermined by a colour treatment that suggests urgency.
If you’re reviewing an identity for a product, put a marketing layout beside a screen that communicates status. Ask what each colour means in each place.
This is beautiful work, and the orange colour choice was a good one, it really ties it all together ♥️
Bland is a choice.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
More from the system coming soon.
Cool work 🔥
Meet branding for KIVO 🐾, AI platform that digs through your docs, chats and work tools, gets the context, and helps you find answers fast. I imagined it as a very smart cat: curious, quick on its feet and always up for exploring. I gave it a geometric shape for that techy edge, then softened the corners so it feels friendly (because nobody wants a cold, robotic assistant).
Soft blue, a cozy felt texture and a pixel grid later, the result is a brand that makes knowledge work feel a little less like work. Your company knows. KIVO understands.
