I've been thinking about this for a while, how much your visual world says about you without you ever having to explain it.
The music you gravitate toward, the cities you feel at home in, the brands that just get you. It's all there, quietly, in the things you save and share.
So I built Doppelgänger. 🪞
Drop a screenshot of your Instagram profile. In a few seconds, it tells you the artist, brand, city, era, film, and object that define your visual world. Your cultural fingerprint.
Not a personality test. Not a mood quiz. Something closer to holding up a mirror and having it actually see you.
Mine came back: Sofia Coppola. COS. Seoul. A coffee kettle. And the line "a refined eye for soft textures and composed scenes" honestly made me put my phone down for a second.
I'm Nyai, a communication designer working across product and brand. I built this solo during the makeathon using Figma Make, and it was the first time I genuinely felt like I was designing with AI rather than just using it.
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?