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This small change made me get 100% more emails
When offering a lead magnet in exchange for an email, perceived value is key.
The more value your audience perceives, the more emails you'll get.
What did I change?
Simple: instead of saying "Comment 'X' to get [whatever]" I added a book (something tangible) to the equation.
I used the same text but showed the character holding a book.
Why this works:
A book is tangible and psychologically perceived as higher value, even if the actual asset is digital (eg a PDF).
The takeaway: Make sure your CTA is well optimized.
This is key.
This post alone got me over 1 thousand emails 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Want more leads from organic social?
Stop using just one lead magnet.
Most people post content, offer a freebie, and call it a day.
The problem?
Not everyone in your audience wants the same thing.
Say you create content around AI. You offer "100 prompts for better productivity." That'll convert some people, but a big chunk of your audience? They'll scroll right past it.
The fix is simple: offer multiple lead magnets.
A custom GPT. A guide on building your first agent. A swipe file. etc.
Here's why this works:
→ More lead magnets = more entry points = more leads
→ Your offers stay fresh: you're not hammering the same freebie every week
→ You attract different segments of your audience, not just one type
You don't need to build them all at once. Start with two or three, see what converts, then expand from there.
Here's how to grow on LinkedIn (the easy way).
LinkedIn gives you a certain amount of weekly connections. The strategy?
Use them all.
Yes, LinkedIn recommends you avoid connecting with people you don't know, but if you want to grow fast, you've got to connect, connect, and connect.
Why?
The algorithm strongly favours accounts with more followers, so more followers equals more views.
It's not a meritocracy like contra, where good content gets views regardless of follower count.
So yeah, just connect with people who like competitors' posts. That's it, really simple.
Just getting started...
Scout — my Figma Makeathon entry
Your next customers are on Reddit, X, and Quora right now, describing the exact problem you solve. The issue isn't finding them — it's that every tool stops at the mention. You still have to qualify the lead and write something that doesn't sound like spam.
Scout handles both. It scores leads by fit and intent, then drafts a reply in your brand voice — ready to send in one click.
Full prototype: onboarding, live scanning animation, swipeable feed, replies tracker with conversion funnel, and brand voice editor.
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