For the Kittl challenge, I wanted to push myself outside of my usual visual style and experiment with motion-driven product storytelling.The idea started with a simple concept: a matcha drink visualized through fluid motion, ingredient textures, and a clean hero reveal. I focused on building a visual flow that moved from ingredients and liquid movement into a final product moment letting the color contrast and motion carry the story.

The animations were created directly in Kittl’s video generator, where I explored how its AI tools could be used to generate fluid, ingredient-based motion sequences. Once I had the core clips, I brought everything into CapCut to refine the pacing, add transitions, and shaped the final sequence into a short commercial-style edit.

Kittl link

The matcha reveal concept is stunning — using Kittl's fluid motion to carry the ingredient story is such a smart approach. The color contrast between the matcha green and purple is so eye-catching!

Is your screen scratched??? I have created a short stop-scrolling ai video optimized for social media about doom scrolling, it's effect, and the importance to close the feed and feel the real world instead.

I have added a fake scratch on the screen, able to catch the user's attention and keep him/her on the video. I wanted to create something appealing, motivational and educational at the same time.

I really appreciate the software: it's user friendly, results are consistent and creative at the same time; prompting results are mostly correct and the possibilities are infinite.

Link to the artboard project https://app.kittl.com/project/cmmns1tth1bzg0i9ub3pvx6b9

I really hope you like it! 😃

The level of craft here is unreal, truly impressive work