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Brand Identity Direction — ORIGIN — Luxury NFT Marketplace
Complete brand direction for ORIGIN — a luxury Indian NFT marketplace built for serious collectors and creators demanding global exposure.
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Visual identity for the Montreal-based music label Waves & Waves. With its blend of electronic and organic tones, the label aims to serve as a cultural and social hub through music production and events
Nice! You managed to give it that underground feel that music labels from the 90s used to have but with a moder twist.
I worked on the visual identity for Lumian, starting from the idea of illumination, bringing clarity and structure to complex digital marketplaces. As an AI-native agency, Lumian focuses on enhancing human judgment, not replacing it. The strategy positioned them as a reliable, full-service partner instead of an experimental AI brand.
The logo is a minimalist triangular prism that symbolizes transformation. It reflects how complex challenges are processed through Lumian’s mix of human expertise and AI, turning them into clear outcomes like growth and stability.
The identity is supported by subtle light rays, representing AI as a quiet, always-on force that enhances performance without overshadowing people.
Overall, the result is a clean, modern system that emphasizes trust, precision, and long-term credibility.
Good 👍
My set for Logo Archive
Logo Archive has always been a steady reference in the study and inspiration of every logo designer: an incredible archiving work that matters more than ever today.
These 9 logos are some of the ones I’m most attached to.
Which one is your favorite?
Nice!
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