Two creatives for Sheesh Ca*in*, one goal: make people stop scrolling and tap.
🎰 Fruit Fusion: Three Pots: a new-game launch built around a 3D phone mockup showing real gameplay, with a violet light tunnel and a bold "Play Now" CTA.
🐂 Welcome Offer: an acquisition ad led by the game's alien-bull mascot, with the offer split into three quick-read tiers so the deal lands in a glance.
And before I bring it to the live version, I need an honest opinion from someone who hasn't been staring at these screens for hours:
Does it feel better?
🧪 TASTY TEST Which version would you press play on after a long day?Same wellness player. Same controls. Two moods.
🍑 A · Peach Glow
Peach, pink, and lilac. Warm and playful
🌿 B · Sage Calm
Sage, mint, Soft and airy
Both let you mix rain, piano, and air. But the palette sets an expectation before you hear anything.
💡 Growth Insight: The listening experience starts before the sound does.
My hypothesis: matching the palette to how users want to feel could encourage them to start. I’d test time to first play and session start rate.
Which feels like your kind of reset? 🍑 A or 🌿 B?
Follow for the next Tasty Test.