Concept brand: strategy, identity, packaging and campaign for GELÉE, Gen Z jelly skincare built on one idea: bounce back from anything. AI imagery art-directed.
Introducing VERAÉ — a premium wellness and skincare eCommerce experience.
Designed to blend luxury aesthetics with intuitive shopping, featuring elegant product visuals, responsive layouts, and a seamless user experience.
From UI/UX design to React development, the focus was on creating a refined digital experience that connects product storytelling with effortless shopping.