Lumière is a premium skincare brand that wanted its Instagram presence to reflect the same quality and elegance as its products. Before this project, their feed lacked visual consistency, and the content wasn't converting followers into engaged, loyal customers. The goal was simple: design a complete Instagram content system that felt luxurious, trustworthy, and scroll-stopping — without losing the softness and warmth that skincare buyers respond to. The Approach I built a cohesive visual language using a warm cream, black, and gold color palette to communicate premium positioning at a glance. Nine Instagram posts were designed around short, confident statements about skincare habits and product value, paired with clean product photography. Four Reel cover designs were created to support short-form educational content, and niche-specific templates were developed for Acne, Anti-Aging, Brightening, and Sensitive Skin — allowing the brand to speak to different audience segments.