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Lumière Skincare - Instagram Content Design System
Lumière is a premium skincare brand that wanted its Instagram presence to reflect the same quality and elegance as its products. Before this project, their feed lacked visual consistency, and the content wasn't converting followers into engaged, loyal customers. The goal was simple: design a complete Instagram content system that felt luxurious, trustworthy, and scroll-stopping — without losing the softness and warmth that skincare buyers respond to. The Approach I built a cohesive visual language using a warm cream, black, and gold color palette to communicate premium positioning at a glance. Nine Instagram posts were designed around short, confident statements about skincare habits and product value, paired with clean product photography. Four Reel cover designs were created to support short-form educational content, and niche-specific templates were developed for Acne, Anti-Aging, Brightening, and Sensitive Skin — allowing the brand to speak to different audience segments.
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It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
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beautiful morning dogsitting my favorite frenchies on the planet, finishing off an article for an artist i've been lucky enough to score a place as content writer / editorial lead with. have some old designs of mine in homage to what drew me to her work, a shared love for mcbling-inspired aesthetics: these are some moodboarding projects i set out for the 'big four' behind the BRATZ franchise.
meet a modernized take on the girlz with a passion for fashion from way back when: sasha, jade, cloe, & yasmin!
which archetype do YOU resonate most with? what does nostalgia mean to you? comment! i'm a curious gal.
Your style is so unique and i love it!