What would a fashion brand look like if every design could exist only ten times? No restocks. No ...What would a fashion brand look like if every design could exist only ten times? No restocks. No ...
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Mara's avatar
Mara Mironova
pro
• 2d
What would a fashion brand look like if every design could exist only ten times?
No restocks. No second edition. That was the starting point for Arden Rumaire.
I built its identity around the details you discover up close: a tiny mouflon emblem, quiet wordmarks, and a visual world that feels like a memory. Every video was generated with AI under my creative direction.
The challenge: give a new brand a sense of heritage before it has a history.
Open the case study to see how one rule shaped the identity and films. https://contra.com/p/b7Bovb3B-arden-rumaire-luxury-fashion-brand-identity
Adobe IllustratorAffinity DesignerFigma
Natasha's avatar
Natasha Rybkova
• 1d
Such an elegant work, the level of detail is incredibly refined. I genuinely couldn’t believe the woman in the video was AI. Good job Mara 🔥
Mara's avatar
Mara Mironova
pro
• 1d
I appreciate it Natasha, thank you ♥️
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