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Case Study: Saving 💲 Millions 💲
Shufti Pro (IDV via a simple face and ID card scan) charges $2 for each verification, and if a user cancels the process midway, client companies still bear that cost. I conducted a UX audit to identify where and why users were dropping off and found that trust was the core issue. After gathering user feedback on why they hesitated to complete verification, we analyzed competitors and realized our trust signals were lacking. To resolve this, we added reassuring visual illustrations so users felt confident that their data was in safe hands.
Another major cause of drop-offs was that users did not understand why Identity Verification (IDV) was required. Companies implementing Shufti Pro must clearly convey the purpose upfront, whether for secure bank transfers, age verification (18+), regional fraud prevention, or gaming compliance to verify legitimate users and prevent money laundering. Since IDV relies on user cooperation, we displayed key reasons upfront and integrated secondary details directly into the call-to-action (CTA). Overall, our updated process reduced cancellation rates by 15% to 25%, saving millions in potential lost revenue.
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