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Nutriva – Supplement Website preview
Premium supplement brand
The goal was to create a clean, trustworthy, and conversion-focused experience that highlights the product while maintaining a premium natural aesthetic. The design combines bold typography, earthy colors, spacious layouts, and intuitive shopping sections to help users discover the product with confidence.
Design goal was convert visitors into customers.
• Premium wellness branding
• Clean e-commerce experience
• Product-focused hero section
• Responsive landing page layout
• Customer testimonials
• FAQ section for better user trust
• Natural color palette inspired by health and nature
• Strong visual hierarchy with clear CTAs
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The mechanical dial standing in for the "2" is a clever way to make a stat feel tactile instead of just typographic. Nice restraint on the color palette too.
What direction do you think will be more successful?
1. Bright colors, sans serifs
2. Calm, restrained, serif
I think demand is returning for calm, restrained design. Sophisticated but calm colours, elegant typography
29 voted
74%
10 voted
26%
39 votes
Closed
2 all day
Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
92 voted
94%
6 voted
6%
98 votes
Closed
01 is perfect