This one’s a bit special. Strap in for an attention span challenging story time. I do a lot of networking to meet business owners and entrepreneurs, and as someone who’s a bit socially anxious, I don’t particularly enjoy it. But that’s the nature of the beast when you run your own studio. One event last year was different though. It had nothing to do with Symbr, business, or design for that matter. Adriano and James, who run events as LDN Gig Gide, put on a night where a small group of artists and producers could share music they’d written themselves and get feedback from like minds. I went purely to share my other main passion and side project, and hang out in a room full of my people, listening to music. I don’t think I’ve felt so welcome and celebrated in a new group before. It was nerve-racking as hell, sharing my at-home recordings with these professionals. But it was such a great experience. We swapped socials and went our separate ways. A few months later, Adriano posted about needing help with a logo for a new idea. I jumped at it. Adriano: “here he is!” Enter, Release Assist, a music strategy platform that helps independent artists understand their data, forecast how a release might perform, and make smarter decisions around their music. Basically, sticking it to the man and giving artists the tools that have historically only been available to those with label backing. Quite serendipitously, it became one of my favourite logos I’ve ever designed. And somewhere along the way, clients became friends. It’s been brilliant to watch Release Assist grow from an idea into a fully fledged platform. There’s something that just feels good about being proud of your clients. Check ‘em out! ReleaseAssist.com

A fuller case study can be found on my profile. Good people doing good things. I’m here for it.