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Social Media Design For Divorce Wave App
Tamara is a family law attorney who moved from litigation into mediation and divorce consulting, and used that firsthand experience to build the Divorce Wave app, a resource for people going through divorce.
This project started from zero. There was no account, no established brand, and a real gap between what the market needed and what existed for people navigating divorce. The goal was to build that brand from the ground up and launch it in January, divorce month, when filings spike and people are actively searching for help.
On the social media side, we created content that educated the audience on the app itself, the different features and tools it offers, the community around it, the price point, and how to get it at the best price during launch.
Every post was built to speak to a real problem people were already looking to solve, while positioning the app, the brand, and Tamara as the obvious, trustworthy choice.
Alongside the content, I also worked on the backend of the brand: the logo, color palette, fonts, website, and funnel, so everything the audience saw matched the story we were telling in the posts.
The result was a brand built from scratch to a successful January launch, with strong sign-ups, media features, and organic installs.
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