Srushti Kale
Social media sales funnel expert
Ready for work
Srushti is ready for their next project!
Marketing Strategy + content for Health & Fitness
Imane runs WellnessWonderz, the UAE's first fitness subscription box, curating quarterly boxes across Pilates, strength, and outdoor movement from local MENA brands.
The brand had a joyful idea behind it, but no system to run it season after season. We built a four-part system: brand messaging rooted in Imane's own story that fitness should feel good, not like punishment, a content calendar and the Curated To Move community challenge, sales pages and email automations for every seasonal box drop, and Meta ads to bring in new subscribers each cycle.
The challenge was building something repeatable. A subscription box needs a fresh campaign every quarter, from teaser to unboxing, without rebuilding the funnel and content from scratch each time.
Alongside the content and social media work, this covered marketing strategy, sales funnels and launch pages, email marketing and automation, and paid ads, with social media as the main focus throughout.
The result is a brand that now shows up consistently each season and beyond the feed too: featured on Dubai One TV, exhibiting at the Dubai Active trade show, and building a real community around every box.
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Social Media Design For Divorce Wave App
Tamara is a family law attorney who moved from litigation into mediation and divorce consulting, and used that firsthand experience to build the Divorce Wave app, a resource for people going through divorce.
This project started from zero. There was no account, no established brand, and a real gap between what the market needed and what existed for people navigating divorce. The goal was to build that brand from the ground up and launch it in January, divorce month, when filings spike and people are actively searching for help.
On the social media side, we created content that educated the audience on the app itself, the different features and tools it offers, the community around it, the price point, and how to get it at the best price during launch.
Every post was built to speak to a real problem people were already looking to solve, while positioning the app, the brand, and Tamara as the obvious, trustworthy choice.
Alongside the content, I also worked on the backend of the brand: the logo, color palette, fonts, website, and funnel, so everything the audience saw matched the story we were telling in the posts.
The result was a brand built from scratch to a successful January launch, with strong sign-ups, media features, and organic installs.
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Social Media & Marketing for Finance Caoch
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I Helped Longevity Doctor Build a Digital Presence
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