Srushti Kale
Social media sales funnel expert
- 5.00
- Rating
- 2
- Followers
Nomad Sisters, a women's travel brand based in India, came to me for a complete brand and marketing audit to understand where they were losing potential customers and how to scale their trip bookings sustainably.
The engagement covered a full 360° review: positioning and messaging, Instagram and social media performance, website clarity and SEO, sales funnel and customer journey, email marketing, and community engagement strategy. I also conducted a competitor analysis to identify pricing and positioning opportunities, and built out a tiered growth funnel spanning entry-level weekend getaways to premium international trips.
The final deliverable included a 30-minute personalized video walkthrough, a fully structured Notion-based audit with clear "Core Takeaway" and "What You Can Do" sections for every finding, and a prioritized action plan split into quick wins, long-term fixes, and existing strengths to build on.
The client walked away with a clear, actionable roadmap covering everything from Instagram engagement fixes to a 4-month lead and ad-spend plan to help them scale toward their goal of 20+ trips by year-end.
0
3
When Rebecca Everton, a coach for working moms under the brand CareerMom, reached out, there was a clear gap in her social media presence, no consistent visual identity and no content strategy pulling her audience toward her coaching offers.
I started with market research and competitor analysis to build a clear audience persona before designing a single post. From there, I created a cohesive 9-image social media grid plus a matching portrait tile, styled to feel polished and on-brand, keeping CareerMom's brand identity intact.
The goal wasn't just pretty posts. Every piece was designed to keep Rebecca top of mind with her audience, build engagement and trust with working moms, and guide followers naturally toward her coaching programs.
What this project included💯
- Audience research with buyer's persona
- Competitor research
- A full 9-grid Instagram feed design
Content built around visibility, relationship-building, and conversion toward coaching offers.
If your social media feels scattered or isn't converting followers into clients, I can help you build a system that actually works toward your business goals.
1
71
Marketing Strategy + content for Health & Fitness
Imane runs WellnessWonderz, the UAE's first fitness subscription box, curating quarterly boxes across Pilates, strength, and outdoor movement from local MENA brands.
The brand had a joyful idea behind it, but no system to run it season after season. We built a four-part system: brand messaging rooted in Imane's own story that fitness should feel good, not like punishment, a content calendar and the Curated To Move community challenge, sales pages and email automations for every seasonal box drop, and Meta ads to bring in new subscribers each cycle.
The challenge was building something repeatable. A subscription box needs a fresh campaign every quarter, from teaser to unboxing, without rebuilding the funnel and content from scratch each time.
Alongside the content and social media work, this covered marketing strategy, sales funnels and launch pages, email marketing and automation, and paid ads, with social media as the main focus throughout.
The result is a brand that now shows up consistently each season and beyond the feed too: featured on Dubai One TV, exhibiting at the Dubai Active trade show, and building a real community around every box.
1
57
Social Media Design For Divorce Wave App
Tamara is a family law attorney who moved from litigation into mediation and divorce consulting, and used that firsthand experience to build the Divorce Wave app, a resource for people going through divorce.
This project started from zero. There was no account, no established brand, and a real gap between what the market needed and what existed for people navigating divorce. The goal was to build that brand from the ground up and launch it in January, divorce month, when filings spike and people are actively searching for help.
On the social media side, we created content that educated the audience on the app itself, the different features and tools it offers, the community around it, the price point, and how to get it at the best price during launch.
Every post was built to speak to a real problem people were already looking to solve, while positioning the app, the brand, and Tamara as the obvious, trustworthy choice.
Alongside the content, I also worked on the backend of the brand: the logo, color palette, fonts, website, and funnel, so everything the audience saw matched the story we were telling in the posts.
The result was a brand built from scratch to a successful January launch, with strong sign-ups, media features, and organic installs.
1
73