Hot take: maybe the best ideas aren't completely new. They're just used somewhere unexpected.
Take something out of the context it was designed for, put it somewhere it doesn’t belong, and suddenly it becomes something completely different.
I went down a rabbit hole of old
What if sharing your work was just part of making it?
I love the idea of building in public, but documenting the process can become a whole process of its own.
So I wanted to see if I could remove some of that friction by creating a work diary.
I’m experimenting with using AI...
Have we optimized technology branding for trust at the expense of wonder?
Technology is more powerful than it's ever been.
But so much of it is introduced through the same calm, restrained visual language.
It builds trust. It feels smart. It feels premium.
But... does it still make...
