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DownMark App Store Redesign — Concept Study
A paper-inspired screenshot system showing capture, transformation, and organization with clearer hierarchy and stronger product context.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Nothing says a brand launch went well quite like selling out!! 💚
I had so much fun bringing the dreamiest girly, minimal matcha brand, Mind & Leaf, to life from the website design and social media graphics to the creative direction for the photography.
It was such a fun and cute project to build, but seeing the brand sell out upon launch made it even sweeter. That’s when you know the vision worked.
how exciting, this design is so refreshing & reads overall as super relatable!
Stoked to see 500 creatives are following me here!
Thank you all 🙌
Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a “cow” even at sticker size—no outline, no detail, just a coral-colored spot and a white eye.
The typography went through more rejections than the icon. I tried three rounded typefaces that technically “worked” but felt too corporate or too childish—the brand needed warmth without losing its presence on the shelf.
The most important decision wasn’t the shape or the typography: it was choosing Pink Coral instead of the green/brown that every dairy brand defaults to. That’s not an aesthetic preference; it’s a positioning strategy—MUSA needed to look nothing like a “farm” to stand out on a shelf full of farms.
Check out the complete system—bottle, packaging, uniform, sticker pack, and pattern—in the case study below. 👇
#branddesign #packaging #contra
Really impressive work. Keep creating amazing designs!🔥
