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Email Marketing and Event Promotion Tools for Small Businesses
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Related posts
Local Business Lead Generation Ad
A short-form social media ad created to help a local business attract more leads through Instagram.
The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.
My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling
The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action
Indie Lee — Welcome Email Strategy & Redesign
Overview
A speculative email strategy and redesign project for Indie Lee, created to practice customer research, email strategy, copywriting, and email design for a beauty/skincare brand.
The Challenge
The original welcome email strongly emphasized the first-order discount and encouraged subscribers to shop.
I identified a potential customer barrier:
“What should I buy, and how do I know what's right for my skin?”
My Strategy
I redesigned the email around a more customer-focused journey:
Customer problem → Personalized guidance → Trust → Social proof → Offer
What I Changed
Added messaging around product-selection uncertainty.
Introduced personalized skincare consultation as a solution.
Strengthened the customer-focused messaging.
Added founder storytelling to build trust.
Added social proof around customer desires such as hydration and glow.
Kept the 30% first-order offer as a conversion incentive.
Reorganized the email to create a clearer path toward purchase.
Speculative concept created for portfolio purposes. Not affiliated with Indie Lee.
Starting from the new subscriber's question is a smart way to frame the welcome email.
Jurie, an AI product, needed to reach Complaints Directors at large companies worldwide. I handled the prospect research, email verification, country-based list segmentation, and cold email campaign setup.
My approach:
Used LinkedIn Sales Navigator, ZoomInfo, and Apollo to research large companies and identify relevant Complaints Directors.
Verified business email addresses with NeverBounce.
Organized the contact lists by country to support targeted outreach.
Configured the sending domain’s DNS records and connected the email accounts to Smartlead.
Built and launched country-specific cold email campaigns using the researched lists.
Project delivery:
A verified prospect database organized by country, along with the domain and email setup needed to launch the Smartlead campaigns.
Tools used:
LinkedIn Sales Navigator, ZoomInfo, Apollo, NeverBounce, and Smartlead.
