Jurie, an AI product, needed to reach Complaints Directors at large companies worldwide. I handled the prospect research, email verification, country-based list segmentation, and cold email campaign setup.
My approach:
Used LinkedIn Sales Navigator, ZoomInfo, and Apollo to research large companies and identify relevant Complaints Directors.
Verified business email addresses with NeverBounce.
Organized the contact lists by country to support targeted outreach.
Configured the sending domain’s DNS records and connected the email accounts to Smartlead.
Built and launched country-specific cold email campaigns using the researched lists.
Project delivery:
A verified prospect database organized by country, along with the domain and email setup needed to launch the Smartlead campaigns.
Tools used:
LinkedIn Sales Navigator, ZoomInfo, Apollo, NeverBounce, and Smartlead.
What should a skincare brand say after someone signs up for its emails?
For my latest portfolio project, I explored that question through LUNEA, a fictional skincare brand.
I developed a three-email welcome sequence: introduce the brand, offer an incentive for a first order, and send a gentle reminder before the offer expires.
My focus was on clear, warm copy that helps customers understand the products without making them feel pressured to buy.
The PDF includes the complete emails, visual mockups, and the thinking behind the customer journey, timing and calls to action.
This is a self-initiated concept project, not a live client campaign.
I’m building my portfolio in beauty and skincare copywriting and would love to connect with brands looking for support with their emails or product descriptions.
One opt-in. A CFA Level 3 candidate two weeks from their exam, and a casual Spanish learner. Same welcome sequence.
That was the starting point for a test prep and language learning site on Kit: very different audiences, and every new subscriber landing in the same emails.
The fix was a tag-based setup that works out who someone is, what they're preparing for and how urgently they need help, all from a single opt-in. No surveys, no extra form fields. Conditional automations route each person into the right sequence, and a behavioural layer picks up intent from link clicks alone.
What went live:
→ 13 tags, 4 sequences, 12 active automations across 2 verticals
→ Fully QA tested and documented
→ Built to add 5 more verticals without rebuilding
The client after handover: "Clean delivery, strong comms, genuinely useful advice. Will hire again for phase 2."
If your list serves more than one audience, how are you telling them apart today: a survey at signup, separate forms, or nothing yet?