A short-form social media ad created to help a local business attract more leads through Instagram.
The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.
My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling
The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action
GATE108 is a forward-thinking ecosystem bringing together people, ideas, experiences and new ways of living, working and connecting.
We’ve been their long-term design partner, shaping and continuously evolving a flexible visual ecosystem across visual strategy, brand identity, creative direction, digital experiences, event assets, 3D motion and social media.
Inspired by the idea of GATE108 as a gateway into a multidimensional world of people, ideas and possibilities, we’ve built a brand system designed to move, adapt and grow across physical and digital spaces.
As the brand evolves, we continue to create new expressions while keeping the wider ecosystem cohesive, recognisable and ready for what’s next.
The job was to create a product launch ad of a watermelon flavored electrolyte lollipop and I immediately thought of watermelon exploding in slow motion. This was the story behind the creative idea of this video. Did I bring it to life perfectly? What do you think?
Very well made!
Two things I would point out to make it perfect.
The color of the lollipop is orange, maybe change it to that of watermelon.
The other one is the full product needs to stay a bit more, quicks zooms in towards the end.