Working at a cyber café taught me digital skills, patience, and how to help people. I learned to ...

Working at a cyber café taught me digital skills, patience, and how to help people. I learned to ...Working at a cyber café taught me digital skills, patience, and how to help people. I learned to ...

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Exaucé Ntagazibwa

• 6h

Working at a cyber café taught me digital skills, patience, and how to help people. I learned to create logos, solve problems, and stay calm under pressure. It’s not just a job — it’s experience I’m proud of, and it shaped who I am today😊

Logo Design Adobe Photoshop

Jackson Tate

pro

• Sep 2

I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.

The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.

First problem, the logo. Smooch's bold wordmark has a curve underneath it that dies at full width on a can, and angling it across felt gimmicky, not confident. So I turned it vertical instead, running the full height, full scale.

Colour had to carry the brand and split the flavours at once. Deep burgundy anchors it, red punches through the wordmark, and each flavour gets its own accent, blush, gold, peach.

No fruit photography. Instead, a graphic starburst holding a simple illustrated fruit, ownable and ready for whatever flavour comes next.

The back label carried ingredients, actives, and every mandatory without losing the premium tone.

Packaging Design Brand Design Graphic Design Adobe Illustrator Adobe Photoshop Figma

Artur Mikhov

pro

• Sep 2

Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...