How do you keep a mascot like this feeling loose and hand drawn without it turning messy? The line work on the gopher's expression in the second mark especially has so much personality for something this simple.
Did the client see both directions, the CBD can linework and this fuller color gopher illustration, or did one win out early? The loose line quality on the flowers and glasses is such a nice contrast to how clean the can label reads.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.