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Perfect sotre - Perfect logo 👍
Looks perfect 👍
Love this🔥
beautiful color combo
Thank you!
Great work!
this is cool and eye catching
Ahh, love the simplicity! 😍 Was there a story or idea behind the logomark?
Yeah, it should resemble a barcode since the company does a lot of retail.
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Supahumans typeface is so cool!
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It hurts to hear when the work is technically excellent, but their reasoning was solid: "We love it, but we're a mainstream brand and this just doesn't work for us."
A beautiful design isn't always the right one. Forcing a conceptual aesthetic onto a mass audience just creates friction.
Commercial design must solve business problems and speak to the right people. We can't design things just to pad our portfolio.
The designer's ego is the biggest obstacle.
that's why we practice empathy. it get easier when you see it from the client's perspective.
Which landing page direction would you trust more for a pilot training school?
Working on a redesign for a flight academy and split between two visual directions:
⬛ Deep version — dark, cinematic, authoritative. Feels like you're already in the cockpit.
🩵 Breathe version — light, open skies, aspirational. "The sky is your office" energy.
Both target career-change adults seriously considering aviation — so trust and credibility matter as much as inspiration.
Cast your vote 👆 and drop a comment — does the dark version feel more serious, or does it just feel heavy?
7 voted
30%
16 voted
70%
23 votes
Closed
The breathe version has a light and airy-ness feeling in the design that I think might correlate better with the pilot training!
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