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Here is submission for the Envato × Contra Human by Design challenge.
I set out to answer a simple question: What happens when AI becomes part of an animator's creative process instead of replacing it?
I started out with Envato 3D assets, I used Envato's AI tools to explore ideas, generate concepts, test transitions, and build each scene one decision at a time. Every shot was refined through countless iterations until the visuals, sound, and pacing came together as a single story.
For me, this project isn't about what AI created.
It's about the creative choices that turned those generations into something meaningful.
Created using Envato's Gen AI and Stock Assets Library, Edited and composited using PremierPro and Directed by My creativity.
The creative recipe is lovely
Thanks
Wow, this is crazy! Watching the progress and seeing how this video came together really shows how much effort, work, and thought you’ve put into it. Great work!
Thanks @David Oladele ,
this is amazing!
Thanks @Isabel Feuerstein,
I love this
Thanks @Bright Ekpe
This is absolutely amazing 😎
Thanks @Ekpe Unwanaobong
Thanks @Markus W
This is one of my best Submission because the human impact to the final result is Undeniable. When I watched the results I felt it was one video, but having to go through the video that explained the process of how you brought it all together is amazing. BRAVO!
Thanks @Effiong David, AI has Given more possibilities to creative thinking not eliminating it completely.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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We've extended the $50K Envato Challenge!
Submit a video tutorial showing how you generated an asset in Envato and put it to use in your final project.
Submissions are now due by 7/26 at 11:59pm PT
Check out the full guidelines here to get started on your creation ✨
GenLayer is a brand for thinking machines. So the identity had to think too.
Instead of a static pattern I built a fluid animation system: lines that continuously flow into one another, the way AI evolves through new thoughts and ideas. One system, endless moments, the same waves that breathe on the website also carry a conference wall or a product reveal.
That's my bar for an AI-driven brand style: not "does it look techy," but "does it behave like the product."
Curious how other designers handle this: when your identity is animated or generative, how do you keep it recognizable without freezing it into a template?
That line about one system with endless moments really lands, especially paired with the waves visual. Did you build the animation in After Effects directly or block it out somewhere else first?
Sound ON 🔉
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀
The process was way more fun than I expected.
• Started with 4 logo concepts and picked my favorite.
• Tweaked the colors in Figma.
• Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
• Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. 👇
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