A few colour explorations from ARDA®.

I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.

There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.

There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.

The Client: Alumo is a student impact fund that pools collective influence from influencers and partner schools to deliver a $250,000 annual grant program for student-led projects across Canada.

The Issue: The fund needed a website that could communicate trust and purpose to two very different audiences — students applying for grants and partner schools or influencers considering joining — while also showcasing past winners and guiding applicants through the process clearly.

The Solution: A multi-page website was designed with a warm, approachable visual identity using earthy tones, generous imagery, and clear information hierarchy. Each section — About, Past Winners, and How to Apply — was structured to reduce friction and build confidence, making it easy for students to understand eligibility and take action before the deadline.

Love how you're tackling trust + purpose for a $250K fund - that's a tough balance with two audiences. Communicating credibility for a student-led initiative across Canada is huge. Would love to see how you solved it!