I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.
There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.
There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.
The muted palette gives this architectural layout a refined, editorial feel. The real strength is how the typography and imagery work together without competing for attention.
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
Check out my latest case: a 40-second launch film for Arch, a platform that lets you borrow against crypto without selling it. I handled it end - to - end, from concept and script to 3D, animation, and edit. Chrome objects, the real app, and one calm beat per idea.