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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Amazing work so far!
When it was time to work on the branding for Trackii, a personal finance app for multi income earners, I didn't want just any brand identity. Here's why.
One of Trackii's core messages is financial clarity. Making money is hard and boring. Saving money? Even harder. So I knew the brand had to do more than make sense, it had to be interesting. Not easy... interesting. Managing your money is a lifestyle. Watching your money grow? Big lifestyle (cos tbh, if your money finish, you dey on your own o).
That thinking shaped every decision: the colors, the image style, the font, the logo. Trackii needed to work as a whole, icon and wordmark, one system, not separate pieces bolted together. And I wasn't chasing the generic "agentic AI" look everyone's defaulting to. This was built for humans, by humans... (with humans, in case you were wondering).
I really like the use of color! It has character but is refreshing at the same time.
Animation works best when it makes the product feel easier.
We leaned hard into that idea here.
Latest with the incredible First Bite team.
Great work🔥👏👏