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Led the full rebranding of SquadEasy from a generic team engagement platform to a focused B2B SaaS product. The trigger was a reverse funnel analysis that proved conversion was the bottleneck, not traffic. I ran the numbers, made the case to founders and investors, and owned the execution.
Result: x3 MQLs and improved conversion rate at every funnel stage. The rebrand changed how the market perceived the product and gave the sales team a sharper story to tell.
This is the work I do upstream of campaigns: clarifying what the product is, who it is for, and why it matters.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The Loopa brand and website are still legendary when you think this is a Law & Finance brand! I wish I had more clients that are as brave as them!
This looks like the kind of work that delivers real results, not just aesthetics. You’ve clearly put thought into both form and function. From this project, what was the most valuable lesson you learned that you’ll carry into your next one?
Good design doesn’t ignore ideas – it helps you see the difference.
At the start of this Kajabi project, the client asked to use their Facebook banner as the website hero.
The reason was simple: they wanted everything to feel consistent with their social media.
And we totally respect that.
Even though we knew this approach usually doesn’t work well for a hero section, we always make sure our clients can see their idea in action.
So instead of pushing back – we did both:
👉 their version (social banner as hero)
👉 our version (optimized hero section)
What’s the difference?
The banner version keeps the visual style… but it doesn’t function as a real entry point to the page:
🧩no clear headline
🧩no defined offer
🧩no call-to-action
🧩no immediate clarity
Our version focused on one thing – clarity.
What we changed:
✔️ A confident, clear headline
✔️ A simple and understandable offer
✔️ A strong CTA
✔️ A modern, clean photo of the artist (easy to recognize)
We also:
- kept the original background to maintain brand consistency
- removed the extra logo (since it’s already in the header)
Result:
The client didn’t lose their visual identity, but gained something much more important:
👉 clarity
👉 structure
👉 direction
And in the end, they chose our version
Impressive thought process.
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