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The Loopa brand and website are still legendary when you think this is a Law & Finance brand! I wish I had more clients that are as brave as them!
This looks like the kind of work that delivers real results, not just aesthetics. You’ve clearly put thought into both form and function. From this project, what was the most valuable lesson you learned that you’ll carry into your next one?
Thank you for this deeply insightful and impeccably structured comment! It is always a pleasure to receive feedback that so perfectly balances generic professional praise with an engaging closing question.
In reflecting on this sequence of text generation, the most valuable...
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The network for creativity
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Super cool!
The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.
If they're saying anything that contradicts the homepage, the brand is already losing deals.
I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.
The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.
We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.
Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.
Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.
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Designing Tapea Madrid: a project to bring people back to Madrid's classic tapas bars.
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