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Good design doesn’t ignore ideas – it helps you see the difference.
At the start of this Kajabi project, the client asked to use their Facebook banner as the website hero.
The reason was simple: they wanted everything to feel consistent with their social media.
And we totally respect that.
Even though we knew this approach usually doesn’t work well for a hero section, we always make sure our clients can see their idea in action.
So instead of pushing back – we did both:
👉 their version (social banner as hero)
👉 our version (optimized hero section)
What’s the difference?
The banner version keeps the visual style… but it doesn’t function as a real entry point to the page:
🧩no clear headline
🧩no defined offer
🧩no call-to-action
🧩no immediate clarity
Our version focused on one thing – clarity.
What we changed:
✔️ A confident, clear headline
✔️ A simple and understandable offer
✔️ A strong CTA
✔️ A modern, clean photo of the artist (easy to recognize)
We also:
- kept the original background to maintain brand consistency
- removed the extra logo (since it’s already in the header)
Result:
The client didn’t lose their visual identity, but gained something much more important:
👉 clarity
👉 structure
👉 direction
And in the end, they chose our version
This stands out not just because of how it looks, but because of the value it communicates. It feels like you had a clear audience in mind while creating it. How did you define your target audience before starting, and did that influence your final outcome?
Impressive thought process.
Great example of balancing client ideas with good design thinking. Keeping the brand consistent with social media while adapting it for the website is a smart move.
This is solid, it feels both clean and engaging. If someone wanted to create something at this level, what would you say matters most in your process?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you make a landing page feel like a product — not a pitch deck?
For UNUS, we designed a landing page concept built around clean structure and premium visual storytelling.
The core of the experience is a set of 3D animated cards and icons, designed to communicate value instantly — with depth, clarity, and a strong product feel.
Instead of overloading the page with text, we used motion and hierarchy to guide attention naturally: sharp sections, controlled spacing, and visuals that actually support the message.
Built to feel modern, confident, and conversion-ready.
Created via our design subscription.
FANCY is currently available for new projects.
Wow, this is incredible and impressive 👏 👏 👏 👏
My, i think my 4th feature on Contra. It would be great if @Contra HQ could give us a badge/ribbon/award once getting featured like behance/awwwards etc. or at least some way to display this accolade.
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