BYTE is an experimental granola brand built around the gaming nostalgia of growing up in the 90s and pixel theme art. The concept revolves around Leo, a fox character who represents the curious, energetic spirit of that era, bringing together food, nostalgia, and pixel culture in a way that feels playful without becoming overly childish.

The BYTE logo is designed around a custom pixel inspired wordmark that brings the visual language of classic 90s video games into the identity. The exaggerated, flowing form of the main wordmark gives it a distinctive personality, while the pixel construction keeps it connected to the digital world. The secondary typography is more structured and geometric, creating contrast and helping the identity feel like a balance between nostalgic gaming culture and a contemporary food brand.

The packaging takes inspiration from classic 16 bit game environments, turning each tin into a small visual world. The front uses a clear hierarchy with the BYTE wordmark, GRANOLA descriptor, flavor name, and a pixelated landscape featuring the fox, mountains, trees, and a small village. A transparent product window at the bottom reveals the actual granola and makes the food itself part of the design.