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𝗠𝗼𝗻𝗱𝗮𝘆. 𝗡𝗲𝘄 𝗶𝗱𝗲𝗮𝘀, 𝗻𝗲𝘄 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻.
Imagine this scenario.
𝙏𝘼𝙄𝙇𝙇𝙀𝙐𝙍, an established contemporary tailoring brand preparing to launch a new collection.
They already have a website where people can explore the brand and shop their pieces. But this time, they wanted something that felt more like opening a 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲 𝘁𝗵𝗮𝗻 𝗯𝗿𝗼𝘄𝘀𝗶𝗻𝗴 𝗮𝗻 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.
The collection was not just about the suits. There were stories behind the pieces, the people who made them, the references that inspired them and the ideas behind the collection.
So I thought, why not make the collection its own 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲?
Something people could explore online, with the freedom to use 𝗺𝗼𝘁𝗶𝗼𝗻, 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 and 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 in ways 𝗮 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲 𝗰𝗮𝗻𝗻𝗼𝘁.
That was the idea behind this digizine.
What are your thoughts on this?
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