One brand, three screens: patient, doctor, and the video call between them.
NovaHealth is a healthcare brand and product system I designed from logo to apps. Healthcare software tends to feel either cold and clinical or too cluttered to open. I wanted something calm for a worried patient and quick for a doctor between appointments.
The logo breaks the classic medical cross into soft, rounded blocks in two blues, so it reads as “health” without feeling sterile.
The patient app opens with one thing: a solid blue card showing your next appointment. It’s the only fully saturated block on the screen, so nothing competes with it.
The doctor dashboard is built for a glance. Total patients, today’s appointments, and pending messages come first, in the same blue and rounded style as the patient app.
The telehealth screen has almost no UI. The doctor’s face fills the screen, with just three controls: mic, camera, and a red end-call button, the only red in the whole system.
One rule ties it together: blue means action, white space means calm, and yellow is a small spark of warmth.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro