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Powerlifting United | 2025 Regional Championships Brand Identity
Overview The 2025 Powerlifting United Regional Championships required a visual identity that captured the raw strength, intensity, and prestige of competitive powerlifting. The goal was to create a unified "master brand" that could be easily adapted across five distinct geographical regions while maintaining a consistent professional look.
The Concept The design centers on a heavy-duty badge aesthetic, drawing inspiration from industrial metalwork and vintage athletic seals. By utilizing a bold, angular display typeface for the "Championships" wordmark, the logos convey a sense of weight and stability—essential pillars of the sport.
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Designed a bold, high-energy identity for a salad concept called Toss Bar.
The idea was simple: healthy food, but make it loud.
Visually, I focused on Bold green tones for freshness
, High-impact yellow for appetite & visibility, Condensed stacked typography for memorability
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The result is a brand that feels confident, energetic, and modern not soft or generic.
As fellow creatives, I’d love to know does the tagline system strengthen the brand voice?
Share your view in the comments 👇✨
Awesome!
New Project Alert!
Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.
The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.
The brand green primary color reflects growth, energy, and progress on every step of the journey.
Need a designer to bring your design ideas to life?
Send me a message let's collaborate to create greatness.
#Branding #logodesign #fitnesslogo #modernlogo #genzbrandlogo #genzgymapp #genzapp #gymlogo #gymapp #logousa #logouk #logogrowth
Love this direction 🔥
Designing for African Gen Z in the fitness space is powerful especially when the identity already carries symbolism like the “L” bicep concept. The blend of strength, consistency, and growth through green is smart and culturally relevant.
Excited to see this come to life 💚
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