Just posted a new case study featuring the thumbnail artwork I designed for Primer.com. Check it out! 📚

Nice! Thumbnail artwork can make such a difference in how content catches attention. Looking forward to seeing how you approached this project!

Nothing rots in salt.

So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.

HALITE. Case study live soon.

Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.