UniGift — Brand & UI for a gifting platform Scope: Visual identity · UI design ·UniGift — Brand & UI for a gifting platform Scope: Visual identity · UI design ·
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Ekaterina Pykhova
• Mar 2
UniGift — Brand & UI for a gifting platform
Scope: Visual identity · UI design · Styleguide · Interactive prototype Timeline: 2 weeks
A personalized gift box service targeting women 25–40. The brief was specific: warm, premium, nothing that oversells. Two weeks from brief to prototype.
I started with emotional direction before opening Figma — moodboard first, then identity. The visual language that followed: Cormorant & Pathway Extreme, Stone and Rose as main colors. A secondary diamond element runs through the whole system as both decorative detail and functional UI marker.
The UI system covers homepage, catalog, card components, buttons, and responsive breakpoints — all WCAG-validated. The interface softens as it scales down: radius drops from 20px to 8px, tone stays consistent.
Product DesignUI DesignUX DesignFigmaFramer
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